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03/13/2010 - Kansas City, MO (Sportsbook Betting Lines) - Marcus Morris donated 18 points and nine rebounds to lead No. 1 Kansas to its seventh Big 12 Tournament championship behind a 72-64 victory over ninth-seeded Kansas State.
The Jayhawks (32-2) never trailed in the second half and all but assured themselves a No. 1 seed in the NCAA Tournament.
Tyrel Reed provided 15 points, and Sherron Collins scored 12 to go with eight assists for top-seeded Kansas, which outscored Kansas State at the foul line, 24-8. Cole Aldrich chipped in 10 points and eight boards for the victors.
Denis Clemente netted 17 points, while Jamar Samuels and Jacob Pullen had 14 and 13, respectively, for the second-seeded Wildcats (26-7), who were trying for their first Big 12 Tournament title.
Kansas State, which has already recorded a school record in wins this season, was beaten by a 38-18 margin in the paint.
The game started slow for both teams, with just two field goals being made in the opening five minutes -- both by Kansas.
After the lead changed hands several times, the Jayhawks took over for good on a Morris jumper and Xavier Henry dunk, the latter yielding a 19-16 score with 8 1/2 minutes left in the opening half.
Two Collins free throws closed out the stanza for a 31-27 margin, and Morris had a pair of buckets to open the second half for an eight-point lead.
A Samuels three-pointer and Clemente steal and layup had the KSU deficit down to 40-38 with 13 1/2 minutes remaining, but the Jayhawks scored nine of the next 12 points, with Brady Morningstar's basket making it 49-41 with under 11 minutes to play.
Kansas State didn't go quietly, again making it a two-possession game, 55-50, on Pullen's three-pointer a little later. Another mini spurt by Kansas, though, quickly followed.
Reed caught an outlet pass from Collins after an Aldrich steal and put in a layup for a 64-52 lead with 4:50 to play.
The closest the Wildcats got from there was six.
Game Notes
Kansas State has lost four times in the last 13 games, with three of those setbacks coming to Kansas...This is Kansas' fourth conference tourney crown in the past five years...Henry had just four points on 1-of-7 shooting...Kansas State shot 34.8 percent from the floor, compared to a 43.4 percent shooting effort by the Jayhawks.
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Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.
“You either have a passion for it or you don’t,” Seba said.
“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).
Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.
Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.
The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.
Experts working for the individual books having a strong opinion on the game
Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.
Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.
Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”
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